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Very few internet marketers REALLY understand the power of syndicating your content through the social media. Oh, sure … enlisting others to promote your content is obviously a good idea. But almost nobody really gets this.
Content syndication is the secret element that most Internet marketers know absolutely nothing about. The reason is simple: content syndication is relatively new and is a byproduct of the explosion in participation in online social networks. Content Syndication is the single most important factor that will cause your online business to succeed in the coming years. It is the driver behind higher search engine visibility and rankings. If your content is really good, syndication can set off a viral spread through social channels.
Using social media to achieve content syndication gives you measurable business results. That is the gold. That is the payoff. Almost all the other Web 2.0 activities everyone is doing are just fruitless distraction, taking your focus off content syndication.
So what is content syndication?
Syndication is the simple process of extending the reach of your central hub by having your content distributed and shared by a network of people (not by you) to many different social communities. Social networks frown on “self-submission” of content. The goal of both social networks and search engines is to provide the best user experience, guaranteeing that users will return. When you submit your own content, it’s a red flag suggesting that no one other than you finds your content worthwhile. The search engines see this and will bury your content. For best results, you need to build a content syndication system where others consistently submit your content a Let’s take an example from Digg, one of the most popular news/story networks.
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